KIA is a company that from the start has problems with its brand in the US and Europe. No not just for its image of cheapness to the extent that the joke is that you can cheapen any car with just the god awfully designed badge. No not just for the fact that the designs aren't doing homage but exuding such wannabe vibes.
Its for this simple fact that KIA is an acronym for something else in the US and Europe:
Killed In Action.
Not exactly the association you want with a car.